A groundbreaking study by RMIT University has revealed fascinating insights into the intertwined worlds of art and entrepreneurship.
According to the research published in Small Business Economics, artists and entrepreneurs share remarkable psychological characteristics that can fuel the growth of creative economies.
Discover the full article titled “Artists already think like entrepreneurs, now they need to act like them” and dive into the intriguing findings that shed light on the hidden connections between these two dynamic realms.
Read the full article here: [https://www.rmit.edu.au/…/artists-need-to-act-like…]
The study uncovers captivating similarities in risk tolerance, creativity, openness to experience, and intrinsic motivation between artists and entrepreneurs.
Dr. Bronwyn Coate, the lead author from RMIT’s School of Economics, Finance, and Marketing, emphasizes the importance of understanding these shared attributes in empowering artists to navigate the ever-evolving landscape of the arts.
Cultural Footprint is here to explore how artists can leverage their inherent entrepreneurial mindset to thrive in the post-COVID world.